Great Brand Storytelling =
Brand Identity + Writing +
Media Production + Public Relations
+ Advertising
Joshua Autrey Serrano is Your Door to Brand Storytelling Solutions
Brand Identity
- Core Identity
- Brand Archetype
- The Big Idea
- Brand Purpose (beyond the obvious)
- Execution of Brand Identity
- Guest Journey Map: Before Starting to After Leaving
- Key Content Themes
- Loyalty Programs & Retention Plan
- Narrative
- Origin Story
- The Guest Promise
- Tone & Language
- The Sensory Experience
- Visuals
- Color Palette
- Expression
- Atmosphere
- Scent
- Sound
- Taste
- Touch
- Community: Guests & Ambassadors
- Creating Loyal Customers & Partners
- Ideal Guest Persona(s)
- Local Partnerships
- Every Staff Member is an Ambassador
Public Relations
- Social Media
- Media Features
- Press Release Planning
- Community Partnerships
- Event Planning
Media Production
- Staging
- Recording
- Color Grading
- Editing
- Audio Mastering
- Rendering
- Formatting
- Content Pillars
Writing
- Concepts
- Storyboards
- Scripts
- Talking Points
- Copy
- Labels
- User Experience
Marketing
- A|B Testing
- Campaign Management
- Omni-channel Presence
- SEO / AEO
- Web Design / UI / UX
Brand Storytelling is like buying the missing piece to your business; the piece that gets the gears turning and wheels turning. Once moving, your brand can take you wherever you steer it.
Your story is made up of your media production, editing, content, advertising and public relations strategies, and are all part of the engine that keeps people coming through your doors and placing orders.
Those who invest in their media assets are rewarded more over time. Don’t make the mistake of thinking your brand isn’t “one of those kinds of brands” that needs brand storytelling.
Big dreams require big plans with consistent execution.
I helped these brands bring in over $1m in revenue:
And Many Others in my 13+ Years of Experience
